The new testimonial guidelines state that bloggers and internet marketers with affiliate compensation connections or “material compensation connections” (money, free products or software) must disclose that information if they are representing that product or service. This disclosure must be legible and visible.

The testimony or endorsement must represent the “honest opinions, findings, beliefs, or experience of the endorser.” and the endorsement may not “convey any express or implied representation that would be deceptive if made by the advertiser.” (FTC guideline Consumer Endorsements 255.1(a)) The marketer and endorser may both be liable if there are misleading and deceptive statements. Affiliates need to make sure that the products they endorse are honest and legitimate products. Bloggers and internet marketers need to make sure that affiliates understand and comply with the new FTC guidelines.

Internet business lawyer Mike Young and case studies expert and copywriter Karl Barndt have a solution based on the new FTC Guidelines that you can easily and quickly apply to your business. This solution shows you how to retell your customers’ testimonials in a way that reduces your risk.

They’ve created a special report called “Kill Your Testimonials! How to Create Success Stories That Sell and Won’t Get You Sued.” When you invest in this report (pdf file), you’ll learn…

- How the FTC has changed the way you can use testimonials.
- What it could cost you if you violate the FTC’s rules.
- The biggest problem affecting testimonials beyond the FTC’s new guidelines.
- Practical solutions for telling your customers’ success stories that are even more effective than testimonials — and won’t get you into trouble.

Because the new FTC guidelines are now in effect, you’ll want to claim your copy immediately.

Claim Your Special Report: “Kill Your Testimonials! How to Create Success Stories That Sell and Won’t Get You Sued”

Save $50 – Bundle Offer for both the Website Legal Forms Generator Software and the InstaSourcing System

Note: This is not legal advice. To address legal issues consult your internet lawyer.

The FTC (U.S. Federal Trade Commission) has enacted new guides or rules that govern and affect endorsements by organizations, celebrities, consumers, experts, material connections (affiliate compensation), testimonials, and bloggers.

Advertisements showing a consumer sharing their experiences for a service or product, must disclose the outcome that can generally be expected. The term “results not typical” will no longer be acceptable.

“Material connections” or affiliate compensation usually in the form of payments or free products must be disclosed. This is sometimes called the affiliate compensation disclosure. This is true if you are a blogger or internet marketer.

Celebrity endorsers, under the new guides, must disclose their connection with advertisers (material connection – affiliate compensation) and not give unconfirmed or false statements about the product or service. Advertisers and endorsers may both be liable.

The effective date for these new guides was December 01, 2009.

How can you protect yourself, your blog and website? You can hire an attorney to draft the appropriate documents or use a software program to provide the correct documents. Either way, you should have certain documents on your website or blog. They include Terms and Conditions of Use, Privacy Policy, Anti-Spam Policy, External Links Policy, Earnings Disclaimer, Affiliate Agreement, Affiliate Compensation Disclosure (material connection) and the Digital Millennium Copyright Act (DMCA) Notice.

Remember, the FTC guides are to protect consumers. Be in compliance so you and others can enjoy your blog and website.

If you wish to view the entire regulations, please view the FTC and Electronic Code of Federal Regulations website links below.

Effective Date: December 01, 2009

http://www.ftc.gov/os/2009/10/091005endorsementguidesfnnotice.pdf

FTC Publishes Final Guides Governing Endorsements, Testimonials
Changes Affect Testimonial Advertisements, Bloggers, Celebrity Endorsements

http://www.ftc.gov/opa/2009/10/endortest.shtm

Electronic Code of Federal Regulations
Title 16: Commercial Practices
PART 255—GUIDES CONCERNING USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING

… 255.5 “Disclosure of material connections. … When there exists a connection between
the endorser and the seller of the advertised product that might materially …”

http://ecfr.gpoaccess.gov/cgi/t/text/text-idx?c=ecfr&sid=14055e58afb9046553e3ed2f75dc0e2e&rgn=div5&view=text&node=16:1.0.1.2.22&idno=16

Website Legal Forms Generator version 2.0 by Internet lawyer Mike Young is for bloggers and website owners who want to protect their sites.

Claim Your Special Report: “Kill Your Testimonials! How to Create Success Stories That Sell and Won’t Get You Sued”

Claim Your Affiliate eBook Disclaimers Package Now

Note: This is not legal advice. To address legal issues consult your internet lawyer.

One option is to hire an internet lawyer who can help you write the the appropriate Affiliate Compensation Disclosure. Another option would be to use software that can focus on the needed documents.

One software was developed by a well know internet attorney, Mike Young. His creation is named Website Legal Forms Generator. Not only is the Affiliate Compensation Disclosure included, but several other necessary legal forms. The other forms that are included are the Terms and Conditions of Use, Privacy Policy, Anti-Spam Policy, External Links Policy, Earnings Disclaimer, Affiliate Agreement, and the Digital Millennium Copyright Act (DMCA) Notice. The new Website Legal Forms Generator version 2.0 also includes a “100% IRON CLAD 30-DAY MONEY-BACK GUARANTEE.”

It is no longer buyer beware, it is now seller beware! Protect your website and yourself!

Website Legal Forms Generator version 2.0 by Internet lawyer Mike Young is for bloggers and website owners who want to protect their sites.

Claim Your Special Report: “Kill Your Testimonials! How to Create Success Stories That Sell and Won’t Get You Sued”

Claim Your Affiliate eBook Disclaimers Package Now

Note: This is not legal advice. To address legal issues consult your internet lawyer.

The new FTC Guides state that “material connections” (affiliate connections) must be disclosed. If you are a blogger who endorses a product or own a website and you will receive compensation from that product if it is purchased from your website, you must disclose the fact that you are an affiliate of that product. If you ignore this Guide, you can be liable for fines.

How do you protect yourself and your website? Mike Young, a well known internet attorney, has created the Affiliate Compensation Disclosure Package that can protect you and your website.

The Affiliate Compensation Disclosure Package allows you to create a legal form that shows you have affiliate connections and that you may be compensated for endorsing this product. It is protection for you and your site. Right now the Affiliate Compensation Disclosure Package is offered as part of the Website Legal Forms Generator software, also a creation of Michael Young.

Act now to protect yourself and your website revenue. Click here for more information on the Affiliate Compensation Disclosure Package and the Website Legal Forms Generator.

  Claim Your Special Report: “Kill Your Testimonials! How to Create Success Stories That Sell and Won’t Get You Sued”

Claim Your Affiliate eBook Disclaimers Package Now

Note: This is not legal advice. To address legal issues consult your internet lawyer.

This program allows you to post Terms and Conditions of Use, Privacy Policy, Anti-Spam Policy, External Links Policy, Earnings Disclaimer, Affiliate Agreement, and the Digital Millennium Copyright Act (DMCA) Notice by installing it on your desktop, clicking the icon, answering a few questions and clicking the generate button to prepare your documents. Website Legal Forms Generator also gives you a reference guide to answer questions about use
and installation of the software. They offer help with any questions that is just an e-mail away. It comes with a 30 day money back guarantee.

This program also offers several bonuses that vary with the offer.  One bonus currently offered is the Affiliate Compensation Disclosure Package that addresses the U.S. Federal Trade Commission (FTC) guidelines that are effective December 1, 2009. This bonus offer could be withdrawn at any time.

The choice is to hire an internet lawyer or use a legal software program to stay in compliance with the FTC regulations. Protect yourself and protect your website. Click here to find out how owning the Website Legal Forms Generator can help protect your online business.

I found that these forms were so helpful for my online businesses, that I became an affiliate.

Claim Your Special Report: “Kill Your Testimonials! How to Create Success Stories That Sell and Won’t Get You Sued” 

Claim Your Affiliate eBook Disclaimers Package Now

Note: This is not legal advice. To address legal issues consult your internet lawyer.